I'm Backing Britain Campaign - 50th Anniversary Thimble

£7.95
I'm Backing Britain was flourished briefly in early 1968 and was aimed at boosting the British economy. The campaign started spontaneously when five Surbiton secretaries volunteered to work an extra half-hour each day without pay to boost productivity and urged others to do the same. It became a nationwide movement within a week and received official endorsement by the Prime Minister, Harold Wilson which was double edged. The Union Flag logo was highly visible on the high street, attempts were made to hijack the campaign by Robert Maxwell, who wanted to change its focus to 'Buy British', but the campaign's T-shirts were made in Portugal.After a few months interest embarrassingly flagged and it is regarded as one of many iconic examples of failed attempts to transform British economic prospects.

Product Code: T141011

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Product Description

I'm Backing Britain was flourished briefly in early 1968 and was aimed at boosting the British economy. The campaign started spontaneously when five Surbiton secretaries volunteered to work an extra half-hour each day without pay to boost productivity and urged others to do the same. It became a nationwide movement within a week and received official endorsement by the Prime Minister, Harold Wilson which was double edged. The Union Flag logo was highly visible on the high street, attempts were made to hijack the campaign by Robert Maxwell, who wanted to change its focus to 'Buy British', but the campaign's T-shirts were made in Portugal.After a few months interest embarrassingly flagged and it is regarded as one of many iconic examples of failed attempts to transform British economic prospects.