ITA London 60th Anniversary Thimble

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Britain's first independent television station went on air on 22 Sept 1955, ending the 18-year monopoly of the BBC and bringing advertisements to the airwaves for the first time. The new Independent Television Authority (ITA) began its broadcasts with live coverage of a ceremony at the Guildhall marking the start of Britain's first-ever commercially-funded television station. The first advertisement was Brian Palmers’ tube of Gibbs SR toothpaste in a block of ice, with a voiceover pronouncing it a ‘tingling fresh toothpaste for teeth & gums’.

Product Code: T120501

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Britain's first independent television station went on air on 22 Sept 1955, ending the 18-year monopoly of the BBC and bringing advertisements to the airwaves for the first time. The new Independent Television Authority (ITA) began its broadcasts with live coverage of a ceremony at the Guildhall marking the start of Britain's first-ever commercially-funded television station. The first advertisement was Brian Palmers’ tube of Gibbs SR toothpaste in a block of ice, with a voiceover pronouncing it a ‘tingling fresh toothpaste for teeth & gums’.